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B&B Rewards
Celebrating Your Good Taste
Become a "Very Bitter Person" and earn points on every purchase. Redeem for discounts, access to rare bottles, and exclusive very bitter merch.
Start Earning Rewards
For discounts, free merch, and access to rare bottles
Join
Enroll in B&B Rewards at no cost. Once registered, every purchase automatically earns points — no activation required.
Earn Points
Earn 2 points for every dollar spent, with bonus rewards on club purchases, monthly events, and more.
Get Discounts & Access
Use your points for discounts, access to rare bottles, and custom merch — whenever it suits you.
More ways to earn
Points add up quickly with club perks, bonus events, birthday gifts, and email perks
4x points on club purchases
4x points during monthly bonus events
Sign up for emails on new arrivals and cocktails
Birthday bonus to celebrate your impeccable taste
POINTS AUCTION
No secret lists, price gouging , or race to purchase. Use reward points to place a bid, winners can purchase at MSRP.
New Auction launches first Friday of every month.
How do I join?
Create an account online, or leave your email with us when making a purchase in store.
I signed up in store — how do I access rewards online?
Create an online account using the same email address. After setting a password and verifying your email, you'll be able to redeem rewards, view your purchase history, start a wishlist, and participate in Points Auctions.
How do I earn points?
Earn 2 points per $1 on regular purchases, 4 points per $1 on club purchases, and 4 points per $1 during monthly bonus events. You'll also receive bonus points when you sign up and as a birthday gift each year.
How do I redeem a discount?
Redeem 500 points for a 5% discount, or 1,500 points for a 10% discount. Online, apply your discount code at checkout. In store, just let us know before completing your purchase. Discounts cannot be combined.
Do points expire?
Points never expire as long as a purchase is made at least once every six months. If no purchase is made within that window, your points balance will be reset
What is a Points Auction?
Points Auctions give members a chance to bid on rare and allocated bottles using their reward points. The highest bidder wins the opportunity to purchase at MSRP. We created this system to make access to rare bottles transparent and fair — no secret lists, no lotteries, no inflated prices. Customers who shop with us regularly can build their points balance over time, giving everyone a genuine shot at winning.
How are gift card points earned?
Points are earned when a gift card is redeemed.
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